Does your travel website need a mobile app?

Does your travel website need a mobile app?

Since few decades, e-commerce is playing its vital role in the economical development at a different level. Albeit desktop purchasing is still chosen over mobile sales, growth in mobile app development will be a turn in the uprise of mobile commerce or m-commerce.

With the upcoming years, demand for the mobile app development is increasing with manifolds. Nowadays, the landscape of retail depends upon the immediacy standard. As people being more used to their smartphones, the need to adapt the technology related changes by the retailers has become compulsion. To accommodate the universal transformation to the mobile world, every website needs to have a mobile app.

Connecting the roots with the mobile app market is win-win game for the retailers. Mobile apps give your brand a innovative opportunity to offer their customers the real time and personalized shopping experience. This will also help the retailers in leveraging the mobile features and also the in-app analytics to retain, attract and intuitively perceive and understand the purchasing nature of your customers.

New shopping patterns of the customers

The m-commerce has become an increasing approach to the business retail. Apptentive conducted a survey related to the mobile app usage by the customers. The survey showed that 88% of the respondents use mobile apps and 61% of these are active once in a moth in these mobile apps.

Though the importance of modifying the existing travel website to a mobile app doesn’t seem to make sense now, still the retailer should make sure that they provide their customer a personalized and convenient shopping experience.

Is an active website good enough?

To render the services of the online shopping, a mobile responsive website is a cost-effective way to present the digital storefronts in the hands of the customers. Generally, creating a mobile responsive website is time-saving.

But after the importance is just one part of the mobile app development, the other part includes the services, quality and functionality of an app. Users expect a standard level of the features provided by the mobile app and sometimes retailers can’t fulfil the demands of the customers.

Many retailers are still looking for the best way to unify their mobile app development. The Embark Software understands that the major area of improvement lies in pacifying the user’s frustration of mobile app navigation. In todays world, people have revolutionized the worth of mobile apps. They expect more personal shopping experience.

 

 

 

 

 

 

 

 

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